What is Internet marketing?
Internet marketing, also referred to as online marketing, Internet advertising or e-Marketing, is the marketing of products or services over the Internet.

What are the different techniques of Internet Marketing?
Internet Marketing follows various techniques for promotions like Search Engine Optimisation (SEO), Pay Per Click (PPC), Banner Advertisements, Affiliate Marketing and SMS Marketing.

What is the difference between Organic & Inorganic listings?
Search Engine Optimisation (SEO) is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.

Pay per click (PPC) is an advertising model used on search engines, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website.

What is link popularity?
Link popularity is a measure of the quantity and quality of other websites that link to a specific site on the World Wide Web. Three ways of website linking comprise of reciprocal linking, one way linking & multi way linking.

What does caching & indexing of web pages mean?
Search Engines like Google, MSN etc takes a snapshot of each web page it examines and caches (stores) that version as a back-up. The cached version is what Google uses to judge if a page is a good match for your query.

An index is a system used to make finding information easier. Search Engines use this method to create a table of relevant websites onto the server to be fetched as & when required.

What are web spiders?
A search engine employs special software robots, called spiders, to build lists of the words found on websites.

What are the benefits of Internet Marketing?
Benefits of Internet marketing involve:

• Online Branding & Promotion
• Targeted Traffic
• Revenue Generation

What are one way & reciprocal links?
One way linking is a hyperlink that points to a website without any reciprocal link; thus the link goes "one way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One Way links are also called Incoming Links or Inbound Links

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic.

Are framed websites a thing of past?
Framed websites are no more in active use as this makes the search engines difficult to crawl through them.

What are Meta tags?
Meta tags are used in html page headers, and contain information about keywords and descriptions of the web page. This provides search engines with the information they require, enabling your site to be catalogued.

How can your website traffic be increased?
Immediate Results: PPC, Affiliate Marketing, Email Marketing & Rich Media (CPA).
Long Term: SEO, Email Marketing
Branding: Rich Media (CPM), Email Marketing.

How can Echoreef help your business?
We have been in the Online Marketing industry for the past 8 years by delivering the best results in terms of creating brands & generating high quality traffic for your website. At Echoreef we religiously follow the 360 degree approach to ensure every website is harnessed to its maximum potential. We have an enriched human potential with Website Designers, Visualisers, Conceptulisers, Web Application Developers, Content Writers, SEO & PPC Experts.

Working in the most competitive environments we have been able to attain top page results in the Search Engines in organic listings. We can even give full guarantees on the specific keywords to be placed at the top level in the Search Engines.